← Work Branding The brief The approach Preview Results
Herbosa
A natural, premium identity for a plant-based product brand.
HE
Herbosa wanted an image both natural and upmarket, able to stand out on the shelf without falling into the usual “organic” clichés.
I built an organic yet rigorous visual system: an assertive typography, a nuanced botanical palette and a logo that works both large and tiny on packaging.
HE
HE
HE
HE
- ↳An identity that stands out on the shelf
- ↳A system that scales across the full range