← Work Web & Campaigns 
The brief The approach The website — before / after The fleet — before / after By the numbers CTR month over month Results
Paris Luxe Privé
Redesign, brand repositioning and ad management for a private chauffeur service in Paris — from a generic site to a premium brand that converts.
Two partners running a private chauffeur business in Paris, stuck with a provider who had shipped a generic site and poorly structured Google Ads campaigns — without even working conversion tracking. Budget burned, few qualified leads.
I started with a 28-page UX / UI / CRO audit pinpointing every friction. Then I took over end to end: a new positioning (Black Car Prestige → Paris Luxe Privé), a booking-focused redesign, and a full rebuild of the campaigns on a clean, properly structured and tracked account.
After
Before
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After
Before
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- 3,9 → 13,46 % CTR — before / today
- 2,56 → 1,07 € CPC — May → Sept.
- 10 → 33 Conversions / month
- 6,95 % Conversion rate
- ↳CTR up 3.4× vs the previous provider (3.9% → 13.46%)
- ↳CPC cut ~2.4× (€2.56 → €1.07) while scaling volume
- ↳Conversions up ~3× in a few months (10 → 33 / month), a funnel that converts
- ↳A premium, booking-focused site aligned with acquisition