← Work Web & Campaigns 
The brief The approach Before / After By the numbers Results
Paris Luxe Privé
Redesign, brand repositioning and ad management for a private chauffeur service in Paris — from a generic site to a premium brand that converts.
Two partners running a private chauffeur business in Paris, stuck with a provider who had shipped a generic site and poorly structured Google Ads campaigns — without even working conversion tracking. Budget burned, few qualified leads.
I started with a 28-page UX / UI / CRO audit pinpointing every friction. Then I took over end to end: a new positioning (Black Car Prestige → Paris Luxe Privé), a booking-focused redesign, and a full rebuild of the campaigns on a clean, properly structured and tracked account.
After
Before
⇆
- 3,9 → 8,4 % CTR — before / after
- 7,3 % Conversion rate
- ~24 € Cost per conversion
- 28 p. UX / UI / CRO audit
- ↳CTR more than doubled (3.9% → 8.4%) with a lower cost per click
- ↳A funnel that converts (7.3%) with tracking finally in place
- ↳A premium, booking-focused site aligned with acquisition