Branding

Manua

Brand identity for a skincare & wellness world — from logo to a full visual system.

Client: Manua
Year: 2025
Services: Brand strategy · Identity & logo · Art direction · Brand guidelines

The brief

Manua operates in skincare & wellness — a space where image is half the sale. The goal: a premium, sensory identity that earns trust and makes you want to take care of yourself.

The approach

Framing and benchmark, then a clean logo and a full visual system — soft typography, a calming palette, textures and usage rules — rolled out from digital to packaging.

Preview

Before / After

After After

Before Before

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Results

↳Visual system rolled out across every touchpoint
↳Strong creative reception (2.8k views, 218 appreciations on Behance)

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